It’s time for another Miller NAFEM blog! In this installment we will talk about the cool new things going on with the best merchandiser manufacturer in the industry: Federal.
Federal had a lot of new equipment to showcase at this year’s NAFEM. First off was the brand-new addition to the RSSM series, the RSSM3078. A 30” wide by 78” tall completely refrigerated merchandiser with four shelves. A companion to that is the new TSSM tabletop model. This new model gives the customer the affordability of a smaller space if their space is limited as well as the ability to sell refrigerated impulse products. Also new is an exciting line meant for merchandising growlers. Federal Sales Manager Randy Naffin took a moment to talk to us about this new product.
“We’re also marketing our Elements series cases for growlers,” Naffin said. “The craft brewing industry has been a catalyst for years and the idea here is to show a new marketplace that the availability for people to get pre-packaged growler beer out of one of our Federal merchandisers.”
obably the most exciting new development from Federal at this year’s show was the new heated merchandiser. This new HSSM series of open-air heated merchandisers sees Federal foraying into new territory and adding a companion line to go with their refrigerated curved glass RSSM line. Naffin noted that the new line is a great potential seller for Federal, with many K-12 districts showing interest in getting an HSSM to go with their already purchased RSSMs for a cohesive look side by side.
Federal’s booth at the NAFEM show was definitely one of the busiest on the floor, with Federal representatives constantly jumping from one person to the next, answering questions and showcasing everything that they have to offer. Naffin, between speaking to people, spoke with us about why NAFEM is such a needed show in the industry.
“Well, number one is it’s a great educational forum for us to see all of our reps together and be able to talk to them about our new launches,” Naffin said. “So we can introduce you to the new series of products that [are] coming out. Number two, for us, I think it’s a great catalyst, as well, for customers to see the product live. [The] spec sheet says a lot. However, being able to see, touch, and feel that product here at a show really gives them the understanding of what they can see and how they can see this in their operation.”
With all of these wonderful new innovations from Federal as well as their new website that launched on April 1, Federal has proven that they are and will continue to be devoted to craftsmanship, quality, and reliability.
You can check out Federal’s new website here: