NAFEM 2019 – Crown Verity
Welcome to a new addition to the Miller NAFEM 2019 blog series! In this installment, we’ll be discussing one of Miller’s newest lines and one of the most exciting, Crown Verity.
This year at NAFEM was an exciting one for Crown Verity, with their brand new outdoor mobile pizza oven even being featured in the NAFEM What’s Hot? What’s Cool? Pavilion on the show floor. Aside from the amazing new outdoor pizza oven, Crown Verity was also showcasing a new line in their sinks that feature hands free faucets and soap dispensers as well as a new built-in line with modulized components to match the grill frame. Also new and exciting was their new dual-valve LP and natural gas unit. With a simple adjustment of the valve and regulator that does not require tools, the unit can be switched from natural gas to LP. The Miller team was also told that Crown Verity will be launching a new line of modular outdoor kitchens in the fourth quarter, so keep an eye out for those, as well.
With their outdoor pizza oven being one of the most hot-button items at the convention, we wanted to know what Crown Verity was thinking about their new product and how it could affect the marketplaces they operate in. Executive Director of Foodservice Sales Jack McDonald spoke with us briefly about this topic.
“Our company is the commercial outdoor kitchen company. So that is our marketplace,” McDonald said. “In terms of penetrating that marketplace, we’re expanding into pizza ovens. It’s a new category. It’s going to be new to all of our customers. It’s a revenue generating category. So, our pizza oven is going to be able to bring our customers revenue opportunities for their food and beverage operations. So, it’s creating a new market within the outdoor restaurant equipment market.”
McDonald also stressed the importance of NAFEM to the foodservice industry, citing how it brings together not only the four major players of industry sales (factories, dealers, end user operators, and consultants), but also the rep groups as well and provides training opportunities on a large scale that these groups may not have got under any other circumstance. He also pointed out that NAFEM is trying to unite all the different trade associations together, with NAFEM, MAFSI, FCSI, and CFESA all having representation on the show floor this year. Between those points and providing a major opportunity for factories like Crown Verity to showcase their new and exciting products, NAFEM is a great show for the foodservice industry.
Ultimately, Crown Verity is a manufacturer of outdoor foodservice equipment, and in 2019 they hope to solidify their position as one of the strongest in the industry. When asked about what he’d like Crown Verity customers to think of when they see their products, McDonald had only this to say.
“You see, the outdoor cooking experience is a little bit different: it’s unique, it’s exciting, but we want to create that environment of the outdoor experience because it’s not just a kitchen, not just a restaurant and chairs, it’s a unique dining experience. So, when they think of Crown Verity, we want them to think of the outdoor experience. Our company’s slogan is ‘Brilliant Anywhere,’ and that’s who we are as a company. We make very high quality, very dependable, very high-performance restaurant equipment that’s specifically designed to go in the outdoors.”