NAFEM 2019 – Walsh & Simmons

Hello and welcome to the final installment in the Miller NAFEM blog series! In this final installment we will be focusing on Walsh & Simmons, some of the best seating choices in the industry.

 At this year’s NAFEM convention, Walsh & Simmons wanted to focus on their entire catalogue and showcasing everything they had to offer, which included their Millwork capabilities. With a lot of options for barista walls, knee walls, community tables with LED lighting and much more, Walsh & Simmons has everything that any foodservice operation could ever need for their seating and counterwork needs. While Walsh & Simmons does mainly focus on chains, they see a lot of future opportunity with the quick-serve and higher end restaurant markets as well as non-food service areas such as offices and conference rooms. Walsh & Simmons is open to any and every operation that wants their amazing Millwork products.

The Miller team stopped by the Walsh & Simmons booth early on the first day of the convention to speak with National Sales Director Rebecca Lueken about NAFEM and what it means to manufacturers like Walsh & Simmons.

“Well, NAFEM is just a great opportunity,” Leuken said. “One: it’s a great opportunity to meet other manufacturers and see what the trends are and what they’re showcasing, what they’ve been doing for the last two years at the NAFEM before that. It’s a great opportunity for us to show off, if you will, you know. Put together a good booth; really be able to talk about what we can do, what we hope to do, how we can be a bigger part, how we can expand our footprint. Make Walsh & Simmons better known across the country.”

Walsh & Simmons is a fantastic manufacturer of anything seating, flooring, lighting, or counterwork. When asked what she would like for their customers to think of when they think of Walsh & Simmons, Lueken said this.

“Anything and everything. That’s really what I want them to think. I want them to think Walsh & Simmons, the whole front of house. I want to be able to manufacture the Millwork. I want the booths and the tables and the chairs, the barstools. We can combine that with our ability to warehouse lighting and flooring. So, I really just want to be the solution for anything front of house, that’s what I’d like for our customers to know.”



Mason Meyers
Mason Meyers, Editor

The Walsh & Simmons Difference

Diane Hager

Restaurant furniture can be a source of frustration for a new restaurant owner, especially booths. Ordering booths can be confusing….banquette, single, double, wall bench, waiting settee; what do they all mean? How much seating can I fit into my space? How much time do I need to allow for manufacturing and delivery? What should I look for when comparing a $300 booth versus a $600 booth that are seemingly (aesthetically) the same booth?

Walsh & Simmons has been providing restaurant furniture to the industry for over 30 years. They have a team of professionals who can answer all of these questions for a new restaurant owner, or a dealer sales person who may be overwhelmed with these type of questions.  Additionally, Miller & Associates has an in-house furniture professional who can assist you with questions.

Starting August 1, Walsh & Simmons will adjust their product line in order to streamline price and lead time. Many of the changes are minimal to an end user, but one significant change is that the Pennywiser, a “value” designed booth, will now be only available in standard vinyl; no C.O.M. or custom fabric, as well as only 2 inside back styles; smooth inside back with or without headroll. Best of all, this will offer a 4 week lead time, or less, depending on quantity. What this means for you and/or your customer is that when looking for a quick ship date and/or value engineered booth, this will offer both while still maintaining the high quality construction that Walsh & Simmons is known to provide.

If you are not familiar with the quality of all Walsh & Simmons booths, click here for a link to their sales sheet, which lays out in detail the “Walsh & Simmons difference.” If you have any questions on Walsh & Simmons booths, or furniture in general, please feel free to contact Diane Hager at Miller & Associates at or 314.650.8751.