While Arctic Air did not have anything brand new per se at this year’s NAFEM convention, Director of Sales & Marketing for Arctic Air Jerry LaMere was able to give us an insight on some things that have been released or updated in the past year; citing their new direct draw cabinets and upgraded version two chef bases. These souped-up chef bases have a new internal ceramic heat shield as well as improved drawers and mounting points as well as a few other features that are considered the best in the industry. LaMere also made mention of new five and ten-pound blast chillers set to come out later this year. When asked about any new markets that Arctic Air might have their sights set on in 2019, LaMere talked about their success in e-commerce and how the goal is to see that level of success elsewhere as well.
“I would say that Arctic Air already has a firm grip on e-commerce business: internet,” LaMere said. “Arctic Air has a very popular name and some good equipment, and we sell a lot of it on the internet. I would say our next growth vehicle is going to be with what you would consider the top 50 dealer crowd out there. [They are] probably commanding in the neighborhood of 80 percent of the food service equipment volume in business in North America, and Arctic Air is trying to become the low-cost value provider in refrigerated cabinetry to that particular dealer crowd.”
In our interview, LaMere went on to point out how the best part of Arctic Air is when the product gets out of the packaging and into use. NAFEM provides them with the opportunity to show said equipment to a large crowd of the top industry professionals and more. Arctic Air is value economy and LaMere challenged any dealer at the show to walk the floor and find a better solution than the one Arctic Air is providing in the industry today.
You can watch the companion video to this blog on our YouTube channel at the link below!